Gallery Hayashi + NPO Art Bridge
Since 2021, NPO Art Bridge has consolidated with the foundation of the organization, Gallery Hayashi. The NPO has been organizing the exhibitions in the Gallery Hayashi, and it concluded that it is more beneficial for both companies to merge. For the reason, the logo has been updated. Since both of the owner loved the minimalistic aesthetic of previous logo, the new logo also needed to be as minimum as possible. My job is also to create the digital medias for exhibitions that they organize, and they are used on Instagram, Website, and as postcards.
Logo Project (Original)Art Bridge is a curation organization to create art events and exhibitions. Motto of this organization is to help Japanese culture to be more familiar with art, to become “art bridge” between people and art. In some culture, even decent income home decorates with artworks. The CEO of organization, Kousuke Hayashi intends to import the concept of “art in home.” He believes expressing in art makes lifestyle richer.
Since the name of this organization is so literal, It was logical to make the logo with shape of bridge. Through the experimentation of experiencing with shape, the discussion concluded in using the simplest shape.
At the beginning, I made 20 patterns of logo to see which one the clients prefers. While there are multiple styles as logo, they liked the logo with minimalistic shape at the bottom. Then I chose clean typography that fits with minimalism, and changed detail of font.